Brand Kit — Chesed Runs in My Family
Everything Adam needs to replace the placeholder artwork and produce matching collateral. Web sizes are the 2× render target so they stay sharp on retina screens; print sizes are final trim at 300 dpi.
Theme & message
Chesed Runs in My Family.
Chesed is a family trait. This event runs it forward — one team, one goal. Sunday, November 1, 2026 at Overpeck County Park
Palette
Contrast rule: Sun, Ice and white always carry Ink Navy type; Royal, Sky, Teal and Ink Navy always carry white type.
Typography
Anton
All caps, single weight. Leading 0.95, tracking +1%. Big headlines get a blue vertical gradient (Ice → Sky → Royal) and a 6° left skew, matching the “Join the Journey” lockup.
Public Sans
Weights 400 / 500 / 600. Labels uppercase at 12 px with 0.15em tracking.
Logo & lockup rules
- Clear space around the logo equals the height of the "5" in "5K".
- Minimum size: 120 px wide on screen, 1 in wide in print.
- Two versions required: full color on light, all-white knockout on Ink Navy.
- Leave 8% internal padding inside the artboard.
- Never re-color, stretch, rotate or outline the mark.
- No drop shadows or glows — the site applies its own.
- Don't place the logo on a busy photo area; use a solid band instead.
- Don't retype the theme line in a substitute font.
Voice
| Do | Don't |
|---|---|
| Warm, playful, family-first | Somber charity-appeal tone |
| "Run it forward", "one team, one bib" | "Give generously to those in need" |
| Show everyone participating — men, women, boys and girls of every age in the 5K, walk and Kids Dash | Imply the event is limited to one group |
| Dress everyone modestly: skirts covering the knee, sleeves past the elbow, necklines covering the collarbone | Depict shorts, sleeveless tops, fitted athletic wear or open necklines |
| Talk about bubbies, zaidys, parents and kids | Talk only about dollars raised |
| Short punchy lines with one emphasis word | Long paragraphs of program detail |
Placeholder graphics on the live site
Every graphic below is a temporary stand-in built for this mockup. Each one is wired to a Brand Kit slot: upload the final artwork on the admin page and it replaces the placeholder on the public site right away — no code change, no redeploy. Delete an upload to fall back to the placeholder.
Hero illustration
1600 × 1600 px (1:1)
Shown on: Home hero artwork. Replaceable slot: hero-illustration
Family-team feature image
1600 × 1600 px (1:1)
Shown on: Home “Family Teams” feature panel. Replaceable slot: family-feature
Race card — Timed 5K
1200 × 800 px (3:2)
Shown on: Race card — Timed 5K. Replaceable slot: category-5k
Race card — 1-Mile Walk
1200 × 800 px (3:2)
Shown on: Race card — 1-Mile Walk. Replaceable slot: category-walk
Race card — Kids Dash
1200 × 800 px (3:2)
Shown on: Race card — Kids Dash. Replaceable slot: category-kids
Social share card
1200 × 630 px
Shown on: Open Graph / Twitter preview card. Replaceable slot: social-share
Sized templates & safe areas
Every slot below has a downloadable template at the exact pixel size, with a dashed safe area 8% in from each edge, centre crosshairs, a light grid and the spec printed on the canvas. Keep type, faces and logos inside the dashed box — banners and social cards get cropped on narrow screens. Delete the guide layer before exporting the final file.
Identity
Primary theme lockup
2400 × 900 px · SVG / PNG
Event logo — horizontal
1200 × 400 px · SVG / PNG
Square mark / favicon
512 × 512 px · PNG / SVG / ICO
Website
Hero illustration
1600 × 1600 px (1:1) · JPG / JPEG / PNG
Family-team feature image
1600 × 1600 px (1:1) · JPG / JPEG / PNG
Race card — Timed 5K
1200 × 800 px (3:2) · JPG / JPEG / PNG
Race card — 1-Mile Walk
1200 × 800 px (3:2) · JPG / JPEG / PNG
Race card — Kids Dash
1200 × 800 px (3:2) · JPG / JPEG / PNG
Course map
1600 × 800 px (2:1) · SVG / PNG / JPG / JPEG
Attraction icons (×7)
400 × 400 px each · SVG / PNG
Sponsor tier badges (×4)
256 × 256 px each · SVG / PNG
Sponsor logo slots
600 × 300 px (2:1) · PNG / SVG
Social
Social share card
1200 × 630 px · JPG / JPEG / PNG
Instagram feed post
1080 × 1080 px · JPG / JPEG / PNG
Story / status
1080 × 1920 px · JPG / JPEG / PNG
Email + flyer header
1600 × 600 px · JPG / JPEG / PNG
CrowdSpark — Elegant template
Top banner
1200 × 300 px · JPG / JPEG / PNG
Mobile banner
800 × 800 px · JPG / JPEG / PNG
Sponsorship item graphics
300 × 200 px each · JPG / JPEG / PNG
Social sharing thumbnail
600 × 400 px · JPG / JPEG / PNG
Checkout page image
300 × 170 px · JPG / JPEG / PNG
Mid / bottom-page banner
1200 × 300 px · JPG / JPEG / PNG
Sponsor marquee logos
300 × 200 px each · PNG / JPG / JPEG
Top-area video / poster frame
1920 × 1080 px (16:9) · JPG / JPEG / PNG / MP4
Race bib art
5.5 × 7.5 in @ 300 dpi, CMYK · PDF / AI / EPS / PNG
T-shirt front / back
12 × 14 in print area, vector · PDF / AI / SVG / EPS
Signage — arch & mile markers
Vector, scalable, CMYK · PDF / AI / SVG / EPS
Delivery checklist
Tick each graphic as it’s produced — required pieces first. Progress is saved in your browser and prints with this document, so it doubles as a sign-off sheet.
0/27
assets confirmed · 0/14 required
Ticks are saved in this browser and print with the PDF hand-off. Uploading the files themselves happens on the event editor page.
Identity 0/3
Website 0/9
Social 0/4
CrowdSpark — Elegant template 0/8
Print 0/3
Asset checklist & dimensions
| Slot | Size | Format | Notes |
|---|---|---|---|
| Primary theme lockup | 2400 × 900 px | SVG + transparent PNG | "Chesed Runs in My Family" set as artwork, with the Yad Leah 5K mark. Supply light-background and knockout (on Ink) versions. |
| Event logo — horizontal | 1200 × 400 px | SVG + transparent PNG | Renders ~32 px tall in the sticky nav and ~24 px in the footer. Must stay legible small. |
| Square mark / favicon | 512 × 512 px (+ 32 × 32 ICO) | PNG | Replaces the rose circle in the nav and footer, and the browser tab icon. |
| Hero illustration | 1600 × 1600 px | PNG or JPG | Three generations mid-run (grandparents, parents, kids) as the runners, with family and friends cheering from the sidelines. Everyone modestly dressed (skirts below the knee, sleeves past the elbow, necklines covering the collarbone). Kids Dash art is ages 3–8. Sits at the right of the hero at 25% opacity behind the headline — keep the focal point right-of-center, left third gets covered by type. |
| Family-team feature image | 1600 × 1600 px (1:1) | JPG | Square crop beside the theme section. Families of all ages running, modestly dressed. Faces above the center line; corners round 24 px. |
| Race category cards (×3) | 1200 × 800 px each (3:2) | JPG | Timed 5K, 1-Mile Walk, Kids Dash. Show participants of all ages — men, women and children, modestly dressed; the Kids Dash card shows boys and girls ages 3–8. Center-weighted, corners round 16 px. |
| Attraction icons (×7) | 400 × 400 px | SVG or transparent PNG | Breakfast, inflatables, face painting, photo booth, live music, balloons, medals. |
| Sponsor tier badges (×4) | 256 × 256 px | SVG or transparent PNG | Title, Champion, Partner, Friend. Displayed inside a 64 px rounded tile. |
| Sponsor logo slots | 600 × 300 px (2:1) | Transparent PNG | Letterboxed onto a light card — no baked-in background. |
| Social share card | 1200 × 630 px | JPG | Theme line, event name, date and location burned in. Used for WhatsApp, Facebook, X. |
| Instagram / status set | 1080 × 1080 and 1080 × 1920 px | JPG or PNG | Feed post plus story/status. Keep type inside a 120 px safe margin on stories. |
| Email + flyer header | 1600 × 600 px | JPG or PNG | Campaign emails and the printable flyer that drive traffic to this page. |
| Race bib art | 5.5 × 7.5 in at 300 dpi | AI / PDF, CMYK | Theme line across the top, number block centered, family team name line beneath. |
| T-shirt front / back | 12 × 14 in print area, vector | AI / SVG / PDF, CMYK | Max 3 spot colors from the palette. Back panel reserved for sponsor logos. |
| Signage — start arch & mile markers | Vector, scalable | AI / PDF, CMYK | Arch 20 ft wide, mile markers 24 × 36 in, finish-line photo backdrop 8 × 8 ft. |
CrowdSpark theme settings — “Elegant” template
Registration, donations and sponsorships run on CrowdSpark, so the campaign and checkout pages need their own set of crops. Same artwork and palette as the event site — different dimensions. Show participants of all ages, modestly dressed.
| Slot | Size | Status | Notes |
|---|---|---|---|
| Top banner | 1200 × 300 px | Required | Desktop hero band at the top of the CrowdSpark campaign page. Keep the theme lockup and date inside the middle 1000 px; edges get cropped on wide screens. |
| Mobile banner | 800 × 800 px | Required | Square crop of the same artwork for phones. Re-compose rather than scale — logo top, runners centered, date at the bottom. |
| Sponsorship item graphics / photos | 300 × 200 px | Required | One per sponsorship tier and per add-on item (bib, breakfast, matcher). Flat brand-color art or a family race photo; no small type — the card renders these tiny. |
| Social sharing thumbnail | 600 × 400 px | Required | Used when a donor shares their CrowdSpark page. Derive from the site's 1200 × 630 share card so both channels match. |
| Checkout page image | 300 × 170 px | Required | Sits beside the cart during registration and donation checkout. Logo mark plus one word of theme only — it displays at roughly half size on mobile. |
| Primary & secondary colors | Hex values | Required | Set the template's primary to Royal #1B5FA8 and secondary to Sun #F5C518 so buttons and progress bars match the event site. Ink #0B2545 for body type. |
| Mid-page and/or bottom-page banner | 1200 × 300 px | Optional | Great for corporate sponsors, a matching-gift callout or a 'start a family team' push further down the campaign page. |
| Corporate sponsor logos (scrolling marquee) | 300 × 200 px | Optional | One file per sponsor, logo centered on a transparent or white background with even padding so the marquee reads consistently. |
| Top-area video | 1920 × 1080 px (16:9) | Optional | Any YouTube or Vimeo link can be embedded above the fold. Landscape 16:9, 1920 × 1080 recommended; supply a matching 1200 × 300 banner as the fallback. |
File handoff
- Web: RGB / sRGB, 72 dpi. Print: CMYK, 300 dpi, 0.125 in bleed.
- Photos as JPG under 400 KB; flat art and anything with type as SVG or PNG.
- Name files yl5k-2026-<slot>-<size>.ext (e.g. yl5k-2026-hero-1600x1600.jpg).
- Include editable source files (AI / Figma) plus packaged fonts.